Sunday, 24 January 2016

How effective is the combination of your main product and ancillary tasks?

I feel that both my main product and both of my ancillary tasks are very effective in many ways such as the way they present the music genre I have chosen to base my products around, how I made them eye caching and what would either make people want to buy or watch my products. My main product, my music video has been edited in a way to make it a dream come to reality along with my ancillary tasks of my digipak poster and my digipak itself to portray a very relaxed environment which has successfully been done. Main product (Music Video) In my opinion, my music video is probably the most effective way of presenting my coursework and the ideal way to portray my music genre, alternative pop, as the narrative and performance is very unique and has never been done before. Music videos in the alternative genre tend to be very unique and artistic sometimes trying to convey a message through the video as we have tried to achieve in our music video by basing our narrative on our main singer’s morning routine. For most people getting up in the morning is very hard, but in our music video we show that getting up in the morning is effortless. We chose our narrative about a morning routine as the lyrics of the song by OKGO say, ‘When the morning comes.’ This made sense to base our narrative around the morning as it links with the lyrics of the song. Our music video is also effective as it is filled with loads of quick editing cuts and interesting camera angles which will keep the viewer entertained which means that they will not get bored of the video easily. The music video links excellently with my digipak and digipak poster as I have used props and costumes that are typically seen and used during the morning. Ancillary Tasks (Digipak and Digipak poster) My digipak and digipak poster are also very effective as the images displayed on the digipak and the poster have a strong link to the music video which shows that both of the products are very fitting to my main product, my music video. I have used images such as toast and a cup of tea within my digipak which shows the link of the morning which my music video has. This shows that both of my products are very effective with and without my main product. I have also used clever camera tricks within my digipak as I have a photo of a cup of tea from a bird’s eye view and have used this image as the outline for my CD holder. My digipak poster is made to be a double page spread for a magazine which I feel is very effective as it is a lot more noticeable than having a one page poster trying to sell your digipak as when the reader opens up the magazine to the poster advert, they are faced with one big thing rather than having a one page poster advert because their eye could be drawn to whatever is on the other page. Conclusion Overall, I feel that individually and combined my digipak, poster advert and music video are very effective in the way of presenting my musical genre and also attracting the consumers attention. All three of my products have strong connections and links to each other to show that they belong to together. My 3 products are very unique and subtle but at the same time, they are eye catching to the consumer and reader.

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