Task 5- Branding Research

By completing this task, I now know how specific bands mainly in the alternative/indie genre, brand their music and their albums. I have found out that this specific genre usually are very simplistic in their branding. They use very simple fonts and logo other bands use more complicated designs in their branding and artwork but it seems that alternative and indie bands use a more simplistic design towards their branding.

Task 3- Digipak Analysis

By completing this task, I now have the knowledge of what a Digipak is, how much one costs, what makes people spend money on a Digipak and what a Digipak is made out of. For instance I now know a digpak is made out of paperboard or cardstock outer binding. I also know that a traditional digipak measures 125.5mm X 139mm on each panel. All of this information that I have now learnt will help me complete the next task.

Task 3- Digipak Survey Video

By completing this task, I now know what people of different ages know about digipak's and what would make them buy a digipak for example, extra album art and exclusive downloads. I also know the average prices that different people would spend on a digipak and Jewel Case CD's.

Task 2- Analysis of Music Websites

By completing this task, can now recognise the layouts of websites for different genres of music without knowing who the band is simply by looking at images, font and colour. For example, a bubbly font may be used on a boybands website mean whilst a decaying font would probably be used on a heavy metal website. Layouts of a website look different and unique to each other, but placement of tabs do not signify a music genre and is all to do with images, font and colours used on the music website. Every band with a different genre will have a different target audience for example, One Direction would not have the same target audience as Slipknot. I now know how to construct a music website and what I need to make it look like to make it appeal to my specific target audience.You can attract your target audience by displaying certain pictures, merchandise etc. in order to make them want to go to your website.

Task 1- The History of Music Videos

By completing this task, I now know what was the first music video and what kind of music genre was being put into music video form. I now also know key dates of specific music videos such as Elvis and Queen. Also I can see a clear change throughout time and how the genre of songs used in music videos and how cinematography and costumes have changed throughout time.